Played a key role in the planning and execution of social media content for Fboy Island, across both organic and paid campaigns. Organized the daily content rollout, assisted with community management efforts, and collaborated with the cast—by selecting custom copy and promotional content to enhance engagement and reach.
Developed the social media content for Sweet Life: Los Angeles. Spearheaded the monthly content rollout, supported the planning of the pop-up events, and worked with the cast—crafting tailored copy and promotional materials to help boost audience interaction and visibility.
Planned and scheduled social media content for The Big Shot with Bethenny. I managed daily content rollout, helped with community management efforts, and worked closely with the cast—providing them with tailored copy and promotional content to amplify engagement and reach.
Managed the scheduling and execution of social media content for Wahl Street, overseeing both the copywriting and volume of content being promoted. I ensured a strategic and consistent rollout across platforms, optimizing engagement and brand visibility through well-crafted messaging and content planning.
Created a compelling social media post for Opening Act, designing the visuals and writing the copy to effectively engage and inspire the audience to support the cause.
Contributed to creating innovative brainstorming ideas for the KnowMSG Instagram account, focusing on engaging content concepts to raise awareness and connect with the audience.
Helped develop the concept for this campaign, which aims to challenge common food misconceptions and educate audiences through engaging visuals while driving awareness to KnowMSG.
Builded this slide to showcase December's top-performing Instagram posts, highlighting interactive content as the main engagement driver.
Designed highlights Instagram Story ideas to boost engagement, including interactive polls, captioned still images for trending topics, and tappable long-form clips like tutorials and unboxings to drive views.
Created a crisis and social monitoring recommendation slide for the Zoetis account, providing strategic guidance on how to manage and monitor social media crises effectively.
Managed and designed the Zoetis Social Playbook, detailing key strategies to strengthen Zoetis' digital presence through content planning, paid media tactics, and platform-specific recommendations to boost engagement and growth.
Outlined Degree's social content strategy to highlight its commitment to empowering girls in soccer, featuring an announcement phase, a hero moment takeover, and key tactics like teaser posts, influencer collaborations, and impactful statistics.
The following videos stem from projects I led during my time at HBO Max and various freelance collaborations.
