The Dove RE+AL campaign builds excitement in clean beauty with influencer partnerships, social content, and unbranded mailers. The launch introduces RE+AL as Dove’s affordable clean haircare solution, supported by events, influencer content, and media coverage to boost awareness and engagement.
The #DoveB3stieCheck campaign follows a three-phase strategy — building anticipation through influencer sampling, driving engagement via creator partnerships, and sustaining excitement with Dove Ambassadors and UGC amplification.
The Dove B3stie Check campaign drives awareness and engagement through influencer content, creator participation, and user-generated posts amplified on Dove's TikTok channel.
This giveaway and campaign webpage strategy features a Hero Bestie Partner who promotes the campaign via a TikTok unboxing video that directs viewers to the giveaway page. Participants can enter for a chance to win free Dove VitaminCare+ deodorant, with 500 winners selected to receive samples by mail. The campaign also captures participant data for potential future remarketing efforts, and once all winners are confirmed, entrants are encouraged to subscribe to Dove emails.
A comprehensive step-by-step powerpoint deck for TikTok and Instagram, that helps brand creators understand how to enable media agencies to execute paid sponsored posts from their handles.
This slide outlines KnowMSG's agile content creation process with four key phases: trend mining, client review, content creation, and posting.
Degree's "Change the Field" campaign engages audiences in August with an announcement, hero moment, and a CTA linking to a landing page on empowering girls in soccer. Tactics include earned media, owned content, influencers, and OOH, backed by paid support.
